SECAUCUS, NJ — The owner of Mike's Ice Cream is actually afraid he may run out of ice cream now that a TikTok foodie review of his ice cream shop has gone viral on social media.

"The lines have been out the door," said Mike Flaherty, who has owned and operated Secaucus' Mike's Ice Cream for the past 40 years. "On Saturday night, the line was out the door and past Danny's Midway (a bar on the corner). Let me put it this way: We made 30 tubs of ice cream Saturday, and by Sunday they were all completely empty."

Here's what happened: On Friday, a man who runs a TikTok account called Kingschratz posted a glowing review of Mike's Ice Cream. Kingschratz is a foodie/food reviewer, and he reviews a lot of restaurants and take-out food spots in northern New Jersey/New York City area; his account is delicious to look at, and he appears to just genuinely like to find yummy things to eat.

Kingschratz said he first decided to try Mike's Ice Cream because it has a 4.9-star rating out of 288 reviews on Google (which is a lot of reviews). He sampled Mike's chocolate Oreo and raved about it. "Damn, make me chew on ice cream, that's what I'm talking about," he said.

His review went live on TikTok on Friday. The first day it went up, it got 200,000 likes. But Monday, it had more than 400,000 likes and 2 million views.

The lines started forming Friday night, said Flaherty, who at first had no idea what was going on and needed his teenage employees to tell him there had been a viral TikTok video posted about his business.

"We haven't had business like this since we were located on Rt. 3," said Flaherty, referring to his former location. "Yes, so many of the people, not even just the teens, tell me they saw the TikTok video and had to come. We've been watching the comments people left and so many of the commenters are writing, 'Where is this ice cream shop located?'"

Mike's Ice Cream is at 1540 Paterson Plank Road. But, of course, Secaucus residents don't need directions to find it. His has been a mainstay business in town for decades.

"What Mike knows about ice cream is scary," commented one Secaucus DPW employee. "He actually knows how much air is added by the machine as the ice cream is being churned, and he can tell you how that affects profitability."

Another piece of local lore is that Flaherty was actually the first person in America to invent Oreo ice cream, using the original Oreo cookies from the Nabisco cookie factory plant when it used to be open in Fair Lawn.

Flaherty makes all his ice cream and all his flavors in house, right in the shop.

"It is good," he said matter-of-factly of his product. "The reason people always say our butter pecan is so good is because we use an old German bakery recipe that calls for real butterscotch. Our pistachio is so good because we use this hard-to-find almond essence, which we are actually running low on and can only make a few more batches left with."

Kingschratz's video was so popular that TikTok users asked him to review more flavors: He complied, ordered more ice cream, and released two videos — one sampling Flaherty's coffee-Nutella and another his famous Witch's Brew — pumpkin ice cream with chunks and chunks of Oreo.

"Yes, now everyone is asking for Witch's Brew and we have to say we only make it in the fall when we get the pumpkin puree," said Flaherty. "We actually have never seen him come in; we think he sends people to pick up the ice cream. It's been really good."

"From now on, if you want me to review ice cream, it better be ice cream like this," said Kingschratz.

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